Feeling lucky: How framing the target product as a free gift enhances purchase intention-Reference-Cited by-同舟云学术

Feeling lucky: How framing the target product as a free gift enhances purchase intention

Published:2021-10 Issue: Volume: Page:
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Liu Maggie Wenjing,Wei Chuang,Yang Lu^ORCID,Keh Hean Tat

Publisher

Elsevier BV

Subject

Marketing

Reference71 articles.

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4. Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?;The Palgrave Handbook of Interactive Marketing;2023

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