Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

Published:2023-03 Issue: Volume:71 Page:103212
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Meyer-Waarden Lars,Bruwer Johan^ORCID,Galan Jean-Philippe^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

1. Customer happiness as a function of perceived loyalty program benefits: a quantile regression approach;Agarwal;J. Retailing Consum. Serv.,2022

2. Exploratory structural equation modeling;Asparouhov;Struct. Equ. Model.,2009

3. Unintended negative consequences of loyalty programs: endowed vs. earned loyalty;Baker;J. Serv. Market.,2021

4. Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value;Beckers;J. Acad. Market. Sci.,2018

5. 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis;Belli;J. Acad. Market. Sci.,2022

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Insights on purchase intention of mutton shashlik - A survey of Chinese consumers based on fsQCA;Future Foods;2024-12

2. How do customers react to preferential treatment? An affective events theory and time-lagged survey;Journal of Retailing and Consumer Services;2024-09

3. Enhancing user engagement and loyalty in online travel agents: a gamification approach;Journal of Hospitality and Tourism Technology;2024-08-02

4. Customer engagement, moral identity and oppositional brand loyalty in virtual communities;Journal of Product & Brand Management;2024-07-26

5. Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model;Journal of Consumer Behaviour;2024-07-10

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3