40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-021-00804-z.pdf
Reference139 articles.
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3. Barone, M. J., & Roy, T. (2010). Does exclusivity always pay off? Exclusive price promotions and consumer response. Journal of Marketing, 74(2), 121–132.
4. Bergh, D. D., Aguinis, H., Heavey, C., Ketchen, D. J., Boyd, B. K., & Su, P. (2016). Using meta- analytic structural equation modeling to advance strategic management research: Guidelines and an empirical illustration via the strategic leadership-performance relationship. Strategic Management Journal, 37(3), 477–497.
5. Berman, B. (2006). Developing an effective customer loyalty program. California Management Review, 49(1), 123–148.
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