Athletic abs or big bellies: The impact of imagery, arousal levels, and health consciousness on consumers’ attitudes towards plant-based protein products

Author:

Banovic Marija,Otterbring Tobias

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference25 articles.

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5. Do mind and body agree? Unconscious versus conscious arousal in product attitude formation;Bettiga;Journal of Business Research,2017

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