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Embracing falsity through the metaverse: The case of synthetic customer experiences

  • Published:2022-11 Issue:6 Volume:65 Page:739-749
  • ISSN:0007-6813
  • Container-title:Business Horizons
  • language:en
  • Short-container-title:Business Horizons

Author:

Golf-Papez Maja,Heller Jonas,Hilken Tim,Chylinski Mathew,de Ruyter Ko,Keeling Debbie I.,Mahr Dominik

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference39 articles.

1. Experience on demand;Bailenson,2016

2. The metaverse: What it is, where to find it, and who will build it;Ball;MatthewBall.vc,2020

3. Framework for the metaverse;Ball;MatthewBall.vc,2021

4. Silicon Valley’s metaverse will suck reality into the virtual world—And ostracize those who are not plugged in;Canales;Business Insider,2021

5. What’s mine is a hologram? How shared augmented reality augments psychological ownership;Carrozzi;Journal of Interactive Marketing,2019

Cited by 65 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Metaverse integration challenges: An in-depth ISM and MICMAC analysis;Journal of Retailing and Consumer Services;2024-03

2. Developing scales for assessing metaverse characteristics and testing their utility;Computers in Human Behavior Reports;2024-03

3. Metaverse Dynamics;Educational Perspectives on Digital Technologies in Modeling and Management;2024-01-07

4. A Framework to Improve the Digital Customer Experience in Complex Services;Services Marketing Quarterly;2024-01-02

5. Consumer behavior in the metaverse;Journal of Consumer Behaviour;2023-12-28
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