Developing scales for assessing metaverse characteristics and testing their utility

Author:

Boo ChaeeunORCID,Suh Ayoung

Publisher

Elsevier BV

Subject

Artificial Intelligence,Cognitive Neuroscience,Computer Science Applications,Human-Computer Interaction,Applied Psychology,Neuroscience (miscellaneous)

Reference102 articles.

1. Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion;Ab Hamid;Journal of Physics: Conference Series,2017

2. The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse;Ahn;Journal of Advertising,2022

3. Explaining and predicting the adoption intention of mobile data services: A value-based approach;Al-Debei;Computers in Human Behavior,2014

4. Customer value assessment in business markets: A state-of-practice study;Anderson;Journal of Business-To-Business Marketing,1992

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