1. Where great minds become good friends;Beers;Advertising Age,1997
2. On great service;Berry,1995
3. Discovering the soul of service;Berry,1999
4. The old pillars of new retailing;Berry;Harvard Business Review,2001
5. Decency means more than ‘always low prices’: A comparison of Costco to Wal-Mart's Sam's Club;Cascio;Academy of Management Perspectives,2006