1. Customers' motivations for maintaining relationships with service providers;Bendapudi;Journal of Retailing,1997
2. Services marketing is different;Berry;Business,1980
3. On great service: A framework for action;Berry,1995
4. Discovering the soul of service: The nine drivers of sustainable business success;Berry,1999
5. Building a new academic field — The case of services marketing;Berry;Journal of Retailing,1993