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Understanding and predicting student Word of Mouth

  • Published:2014 Issue: Volume:64 Page:40-48
  • ISSN:0883-0355
  • Container-title:International Journal of Educational Research
  • language:en
  • Short-container-title:International Journal of Educational Research

Author:

Greenacre Luke,Freeman Lynne,Cong Karen,Chapman Tom

Publisher

Elsevier BV

Subject

Education

Reference55 articles.

1. A theory of affective self-affinity: Definitions and application to a company and its business;Aspara;Academy of Marketing Science Review,2008

2. Establishing trust in electronic commerce through online Word of Mouth: An examination across genders;Awad;Journal of Management Information Systems,2008

3. Analysis of the reliability of preference ranking data;Ben-Akiva;Journal of Business Research,1991

4. The effectiveness of current student Ambassadors in HE marketing recruitment and retention;Bennet,2006

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1. Word of mouth’s (WOM) impact on students B-school selection;PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON X-RAY MICROSCOPY – XRM2022;2023

2. Influence of Front-Desk Staff Service Quality on Students’ Affective Commitment, Trust, and Word-of-Mouth in Higher Education;Asian Academy of Management Journal;2022-06-15

3. Gratitude stimulates word-of-mouth more than words of thanks;Journal of Marketing Theory and Practice;2022-06-03

4. The overlooked role of concurrent employment in online graduate education in industrial-organizational psychology;Industrial and Organizational Psychology;2022-05-26

5. Emerging Destinations for New Generations of Swedish Students Studying Abroad;Reimagining Mobility in Higher Education;2022
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