The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage-Reference-Cited by-同舟云学术

The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage

Published:1998-03 Issue:3 Volume:41 Page:179-186
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Sivadas Eugene,Grewal Rajdeep,Kellaris James

Publisher

Elsevier BV

Subject

Marketing

Reference43 articles.

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5. Using Single Source Data to Select TV Programs Based on Purchasing Behavior;Assael;Journal of Advertising Research,1991

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