Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty-Reference-Cited by-同舟云学术

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Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

Published:2022-08-18 Issue:6 Volume:43 Page:1463-1473
ISSN:0252-2667
Container-title:Journal of Information and Optimization Sciences
language:en
Short-container-title:Journal of Information and Optimization Sciences

Author:

Chaudhary Prashant¹^ORCID,Kiran Prabha²^ORCID,Kate Nilesh³^ORCID,Pandey Shailesh⁴

Affiliation:

1. School of Management (PG), Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India

2. Management and Marketing Department, School of Business and Economics, Westminster International University, Tashkent, Uzbekistan

3. Department of Marketing, Pune Institute of Business Management (PIBM), Pune, Maharashtra, India

4. Department of Marketing, Jaipuria Institute of Management, Indore, India

Publisher

Taru Publications

Subject

General Earth and Planetary Sciences,General Environmental Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/02522667.2022.2139929

Reference38 articles.

1. Measuring Brand Equity Across Products and Markets

2. Dimensions of Brand Personality

3. Forecasting long term exchange rate volatility with stochastic mean-reverting unconditional volatility

4. Advertising, Microtargeting and Social Media

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