How advertising message strategies are set-Reference-Cited by-同舟云学术

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How advertising message strategies are set

Published:1989-02 Issue:1 Volume:18 Page:19-26
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Glover Donald R.,Hartley Steven W.,Patti Charles H.

Publisher

Elsevier BV

Subject

Marketing

Reference30 articles.

1. Advertising Management;Aaker,1987

2. Improving Industrial Advertising Copy;Bellizzi;Industrial Marketing Management,1986

3. Developing Better Industrial Advertising;Bellizzi;Industrial Marketing Management,1983

4. Creative Advertising;Bernstein,1974

5. What Business-to-Business Advertisers Can Learn From Consumer Advertisers;Brugaletta;Journal of Advertising Research,1985

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review;Industrial Marketing Management;2021-08

2. Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising;Journal of Business-to-Business Marketing;2021-07-03

3. B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics;Industrial Marketing Management;2020-08

4. Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age;Global Media and China;2019-05-06

5. Improved targeted outdoor advertising based on geotagged social media data;Annals of GIS;2017-10-02

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