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Requirements driven market segmentation

Published:1989-05 Issue:2 Volume:18 Page:105-112
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Brown Herbert E.,Shivashankar Ramesh,Brucker Roger W.

Publisher

Elsevier BV

Subject

Marketing

Reference6 articles.

1. Managerial Marketing for Industrial Firms;Ames,1984

2. Market Segmentation and Positioning in Specialized Industrial Markets;Doyle;Journal of Marketing,1985

3. How to Carve Niches for Growth in Industrial Markets;Garda;Management Review,1981

4. What Molders Can Learn From Digital Equipment;Miller;Plastics World,1986

5. Cases in Competitive Strategy;Porter,1983

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Unfolding implementation in industrial market segmentation;Industrial Marketing Management;2010-11

2. Segmenting cosmetic procedures markets using benefit segmentation: A study of the market for tooth whitening services in the United Kingdom;Journal of Medical Marketing;2010-05-07

3. Going Beyond Customers – A Business Segmentation Approach Using Network Pictures to Identify Network Segments;Journal of business market management;2009-05

4. Implementation rules to bridge the theory/practice divide in market segmentation;Journal of Marketing Management;2009-04-27

5. Co-branding on industrial markets;Industrial Marketing Management;2005-10

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