Going Beyond Customers – A Business Segmentation Approach Using Network Pictures to Identify Network Segments
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Medicine
Link
http://link.springer.com/content/pdf/10.1007/s12087-009-0003-y.pdf
Reference79 articles.
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5. Anderson, J.C., Håkansson, H., and Johanson, J. (1994): Dyadic business relationships within a business network context, Journal of Marketing, 58, pp. 1–15.
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