1. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994
2. Building strong brands;Aaker,1996
3. Consumers and mixed-brands: On the polysemy of brand meaning;Bengtsson,2002
4. Requirements driven market segmentation;Brown;Industrial Marketing Management,1989
5. Sales and marketing: Successful branding in chemicals;Butler;Chemical Market Reporter,2001