Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling-Reference-Cited by-同舟云学术

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Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling

Published:2024-08 Issue: Volume:121 Page:179-197
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Amoozad Mahdiraji Hannan,Abbasi Kamardi Aliasghar,Razavi Hajiagha Seyed Hossein,Vrontis Demetris

Publisher

Elsevier BV

Reference123 articles.

1. Measuring brand equity across products and markets;Aaker;California Management Review,1996

2. Forty-nine years of sensory research literature: A review on its development, foundation and future research directions;Akarsu;European Journal of International Management,2022

3. The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity;Alvarado-Karste;The Journal of Product and Brand Management,2020

4. Managing the corporate brand;Augustsson,2012

5. Delphi panels: Research design, procedures, advantages, and challenges;Avella;International Journal of Doctoral Studies,2016

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