An applied theory for marketing industrial services-Reference-Cited by-同舟云学术

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An applied theory for marketing industrial services

Published:1979-01 Issue:1 Volume:8 Page:45-50
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Grönroos Christian

Publisher

Elsevier BV

Subject

Marketing

Reference12 articles.

1. The Marketing of Professional Services;Wilson,1972

2. How to Sell/Buy Professional Services;Wittreich;Harvard Business Review,1966

3. Marketing Professional Services;Kotler;Journal of Marketing,1977

4. Toward a Theory of Professional Services;Gummesson;Industrial Marketing Management,1978

5. The Marketing of Professional Services—An Organizational Dilemma;Gummesson,1978

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