Market planning with computer models: A case study in the software industry-Reference-Cited by-同舟云学术

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Market planning with computer models: A case study in the software industry

Published:1990-05 Issue:2 Volume:19 Page:117-129
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Arinze Bay

Publisher

Elsevier BV

Subject

Marketing

Reference27 articles.

1. Decision Support Systems: Current Practice and Continuing Challenges;Alter,1980

2. DSS Design: A Systemic View of Decision Support;Ariav;Communications of the ACM,1985

3. Deriving DSS Specifications from a Model of the DSS/User Interface;Arinze,1989

4. The Case Research Strategy in Studies of Information Systems;Benbesat;MIS Quarterly,1987

5. New Information Systems for Marketing Decision Making;Brown;Journal of Business,1988

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1. Designing an Adaptive Neuro Fuzzy Inference System for Prediction of Customers Satisfaction;Journal of Information & Knowledge Management;2016-12

2. Hybrid intelligent scenario generator for business strategic planning by using ANFIS;Expert Systems with Applications;2009-05

3. Towards a map of marketing information systems: an inductive study;European Journal of Marketing;2003-06

4. The assimilation of computer-aided marketing activities;Information & Management;2001-08

5. Business Marketing Comes of Age: A Comprehensive Review of the Literature;Journal of Business-to-Business Marketing;2000-06-13

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