The assimilation of computer-aided marketing activities
Author:
Publisher
Elsevier BV
Subject
Information Systems and Management,Information Systems,Management Information Systems
Reference30 articles.
1. Quality end user-developed applications: some essential ingredients;Amoroso;Data Base,1992
2. Reusability-based strategy for development of information systems: implementation experience of a bank;Apte;MIS Quarterly,1990
3. Market planning with computer models: a case study in the software industry;Arinze;Industrial Marketing Management,1990
4. Leveraging technology for ROI;Berchiolli;Lodging Hospitality,1999
5. The use of critical success factors in evaluation of information systems: a case study;Bergeron;Journal of Management Information Systems,1989
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Investigating the use of information technology in managing innovation: A case study from a university technology transfer office;Journal of Engineering and Technology Management;2012-01
2. Data Mining Techniques to Enhance Customer Lifetime Value;Advanced Materials Research;2011-04
3. Optimal marketing strategy: A decision-making with ANP and TOPSIS;International Journal of Production Economics;2010-09
4. Optimizing a marketing expert decision process for the private hotel;Expert Systems with Applications;2009-04
5. A study on the applications of data mining techniques to enhance customer lifetime value — based on the department store industry;2008 International Conference on Machine Learning and Cybernetics;2008-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3