Towards a map of marketing information systems: an inductive study-Reference-Cited by-同舟云学术

Towards a map of marketing information systems: an inductive study

Published:2003-06 Issue:5/6 Volume:37 Page:821-847
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Daniel Elizabeth,Wilson Hugh,McDonald Malcolm

Publisher

Emerald

Subject

Marketing

Reference40 articles.

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5. Blattberg, R.C. and Deighton, J. (1996), “Managing marketing by the customer equity criterion”,Harvard Business Review, Vol. 74, July/August, pp. 136–44.

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