1. Development of a Content Analytic System for Analysis of Bargaining Communication in Marketing;Angelmar;Journal of Marketing Research,1978
2. Aggression: A Social Psychological Analysis;Berkowitz,1962
3. The Managerial Grid;Blake,1964
4. The New Managerial Grid;Blake,1978
5. Testing a Model of Personal Selling by Industrial Salesmen's Perceptions of Compliance Gaining Techniques: Structural Analysis and Situational Effects;Capon,1981