Modelling organizational buying as a sequence of decisions-Reference-Cited by-同舟云学术

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Modelling organizational buying as a sequence of decisions

Published:1983-04 Issue:2 Volume:12 Page:75-81
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cardozo Richard N.

Publisher

Elsevier BV

Subject

Marketing

Reference7 articles.

1. The Industrial Buying Decision;Brand,1972

2. Toward an Empirical Model of Organizational Buying Behavior;Cardozo,1981

3. Industrial Buying and Creative Marketing;Robinson,1967

4. A Model of Industrial Buyer Behavior;Sheth;Journal of Marketing,1973

5. Modeling the Industrial Buying Process;Webster;Journal of Marketing Research,1965

Cited by 18 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations;Journal of Marketing Theory and Practice;2024-02-20

2. From transactions to journeys and beyond: The evolution of B2B buying process modeling;Industrial Marketing Management;2019-11

3. How business organizations buy;Business to Business Marketing Management;2017-09-25

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5. An exploratory study of attendee activities at a business trade show;Journal of Business & Industrial Marketing;2010-04-13

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