Optimal positioning of new product-concepts: Some analytical implications and empirical results-Reference-Cited by-同舟云学术

Optimal positioning of new product-concepts: Some analytical implications and empirical results

Published:1992-12 Issue:3 Volume:63 Page:376-397
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Eliashberg Jehoshua,Manrai Ajay K.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference37 articles.

1. An extended algorithm for optimal product positioning;Albers;European Journal of Operational Research,1979

2. PROPOPP: A program package for optimal positioning in an attribute space;Albers;Journal of Marketing Research,1982

3. A procedure for new product positioning in an attribute space;Albers;European Journal of Operational Research,1977

4. A product positioning model with costs and prices;Bachem;European Journal of Operational Research,1981

5. On utility, substitutability and the prediction of choice: A simple extension of the Luce model which simultaneously scales utility and substitutability;Batsell,1982

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Marketing analytics: Methods, practice, implementation, and links to other fields;Expert Systems with Applications;2019-04

2. Product Positioning Using a Self-Organizing Map and the Rings of Influence;Decision Sciences;2013-06

3. A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research;Review of Marketing Research;2009-01

4. The effect of firm number on equilibrium product positioning and pricing: a marketing?production perspective;International Transactions in Operational Research;2007-07

5. CLUSCALE ("CLUstering and multidimensional SCAL[E]ing"): A Three-Way Hybrid Model Incorporating Overlapping Clustering and Multidimensional Scaling Structure;Journal of Classification;2006-09