An extended algorithm for optimal product positioning-Reference-Cited by-同舟云学术

An extended algorithm for optimal product positioning

Published:1979-05 Issue:3 Volume:3 Page:222-231
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Albers Sönke

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference12 articles.

1. A mixed integer nonlinear programming procedure for simultaneously locating multiple products in an attribute space;Albers,1977

2. A procedure for new product positioning in an attribute space;Albers;Europ. J. Operational Res.,1977

3. A comparison of two approaches to optimal positioning of new products;Albers,1977

4. Optimal product positioning in an attribute space;Bachem,1977

5. Zur optimalen mehrperiodigen Produkt-positionierung;Brockhoff;Z. Betriebswirtschaftliche Forschung,1978

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