Product Positioning Using a Self-Organizing Map and the Rings of Influence-Reference-Cited by-同舟云学术

Product Positioning Using a Self-Organizing Map and the Rings of Influence

Published:2013-06 Issue:3 Volume:44 Page:431-461
ISSN:0011-7315
Container-title:Decision Sciences
language:en
Short-container-title:Decision Sciences

Author:

Hadjinicola George C.¹,Charalambous Christakis¹,Muller Eitan²

Affiliation:

1. Department of Public and Business Administration, School of Economics and Management; University of Cyprus, University Avenue 1; CY; 2109; Aglantzia; Cyprus

2. Arison School of Business, The Interdisciplinary Center (IDC), Herzliya 46150, Israel; Stern School of Business, New York University; New York; NY; 10012; USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Reference66 articles.

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4. Optimal product attributes in single choice models;Albers;Journal of the Operational Research Society,1980

5. Competitive positioning in markets with nonuniform preferences;Ansari;Marketing Science,1994

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