Dynamic budget allocation for social media advertising campaigns: optimization and learning

Author:

Luzon YossiORCID,Pinchover Rotem,Khmelnitsky Eugene

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference43 articles.

1. Budget optimization for online advertising campaigns with carryover effects;Archak,2010

2. Investigating ad transparency mechanisms in social media: A case study of Facebook's explanations;Athanasios,2018

3. CRM in social media: Predicting increases in Facebook usage frequency;Ballings;European Journal of Operational Research,2015

4. Balseiro, S., & Gur, Y. (2017)., “Learning in repeated auctions with budgets: Regret minimization and equilibrium”, available at SSRN 2921446.

5. A new product growth for model consumer durables;Bass;Management Science,1969

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