Creating an Intelligent Social Media Campaign Decision-Support Method-Reference-Cited by-同舟云学术

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Creating an Intelligent Social Media Campaign Decision-Support Method

Published:2024-06-22 Issue: Volume:9 Page:149-158
ISSN:
Container-title:Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization
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Author:

Gabay Amir¹^ORCID,Solomon Adir²^ORCID,Guy Ido³^ORCID,Shapira Bracha⁴^ORCID

Affiliation:

1. Department of Software and Information Systems Engineering, Ben-Gurion University of the Negev, Israel

2. Department of Information Systems, University of Haifa, Israel

3. Central Applied Science, Meta, Israel

4. Department of Software and Information Systems Engineering, Ben-Gurion University, Israel

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3627043.3659543

Reference47 articles.

1. Investigating the impact of social media advertising features on customer purchase intention

2. Social media in marketing: A review and analysis of the existing literature

3. TabNet: Attentive Interpretable Tabular Learning

4. Leo Breiman. 2001. Random forests. Machine learning 45, 1 (2001), 5–32.

5. What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model

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