The myth of marketing in banking-Reference-Cited by-同舟云学术

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The myth of marketing in banking

Published:1967 Issue:1 Volume:10 Page:71-78
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Brien Richard H.,Stafford James E.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference8 articles.

1. Managerial Aspects of Marketing;Smith,1966

2. Research Analysis for Marketing Decisions;Wasson,1965

3. Innovation in Marketing;Levitt,1962

4. Banks Shed Stodgy Image, Adopt ‘Retail’ Marketing Tools To Expand Their Services;La Bine;Marketing Insights,1966

5. Marketing: Long-Range Tool for Planning;Hambelton,1965

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Aggressive and Prudential Marketing Strategy for Financial Services;The Service Industries Journal;1995-07

2. Bank Marketing – Myth or Reality?;International Journal of Bank Marketing;1993-06-01

3. Developing Information Strategies in the UK Financial Services Sector;Marketing Intelligence & Planning;1989-07

4. Marketing Organisation in the UK Financial Services Industry;International Journal of Bank Marketing;1989-04

5. The roles of marketing in bank management;Bank Marketing Management;1984

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