Marketing Organisation in the UK Financial Services Industry-Reference-Cited by-同舟云学术

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Marketing Organisation in the UK Financial Services Industry

Published:1989-04 Issue:4 Volume:7 Page:3-10
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Piercy Nigel,Morgan Neil

Publisher

Emerald

Subject

Marketing,Marketing

Reference29 articles.

1. The myth of marketing in banking

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications;Industrial Marketing Management;2009-11

2. The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity*;Journal of Management Studies;2003-04-28

3. Characteristics of marketing organisation in the New Zealand financial services sector;International Journal of Bank Marketing;2003-04-01

4. The organizational barriers to developing market orientation;European Journal of Marketing;2000-06

5. Dissemination of market orientation in Europe;International Marketing Review;1998-02

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