The brand image myth
Author:
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference15 articles.
1. Motivation in Advertising;Martineau,1957
2. The Theory of Cognitive Dissonance;Festinger,1957
3. Motivation in Advertising;Martineau,1957
4. Problems in Marketing;McNair,1957
5. Motivation Research and Marketing Management;Newman,1957
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5. Toward an Interpersonal Theory of Consumer Behavior;California Management Review;1968-04
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