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The real difference between consumers' perceptions of private labels and national brands

  • Published:2014-03 Issue: Volume: Page:n/a-n/a
  • ISSN:1472-0817
  • Container-title:Journal of Consumer Behaviour
  • language:en
  • Short-container-title:J. Consumer Behav.

Author:

Nenycz-Thiel Magda1,Romaniuk Jenni1

Affiliation:

1. School of Marketing; GPO Box 2471 Adelaide SA 5001 Australia

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference42 articles.

1. Determinants of store brand choice: a behavioral analysis;Baltas;Journal of Product & Brand Management,1997

2. Robust measures of consumer brand beliefs;Barnard;Journal of Marketing Research,1990

3. Consumer beliefs and brand usage;Barwise;Journal of the Market Research Society,1985

4. Consumer-level factors moderating the success of private label brands;Batra;Journal of Retailing,2000

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1. Pandemic‐led brand switch: Consumer stickiness for private‐label brands;Journal of Consumer Behaviour;2024-07-05

2. The market-based assets theory of brand competition;Journal of Retailing and Consumer Services;2024-01

3. How online grocery shopping drives private label food purchases;Journal of Business Research;2023-11

4. Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour;Journal of Consumer Behaviour;2022-11-10

5. How persistent are duplication of purchase partitions?;Journal of Consumer Behaviour;2021-09-04
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