The variability of attitudinal repeat-rates-Reference-Cited by-同舟云学术

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The variability of attitudinal repeat-rates

Published:1997-12 Issue:5 Volume:14 Page:437-450
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Dall'Olmo Riley F.,Ehrenberg A.S.C.,Castleberry S.B.,Barwise T.P.

Publisher

Elsevier BV

Subject

Marketing

Reference36 articles.

1. Advertising doesn't manipulate consumers;Achenbaum;Journal of Advertising Research,1972

2. Robust measures of consumer brand beliefs;Barnard;Journal of Marketing Research,1990

3. Consumer Attitudes to Brands;Barnard;SBBS, JOAB Report No. 7,1997

4. Reinterviews in Attitude Research: Early Results;Barnard,1986

5. Changes Over Time in Attitudes and Behaviour;Barnard,1992

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