A Comparison of Social Media Influencers’ KPI Patterns across Platforms

Author:

Pourazad Naser,Stocchi Lara,Narsey Shreya

Publisher

WARC Limited

Subject

Marketing,Communication

Reference106 articles.

1. Alassani, R. , and J. Göretz . “Product Placements by Micro and Macro Influencers on Instagram.” In Social Computing and Social Media: Communication and Social Communities, G. Meiselwitz , ed. Cham, Spring, 2019.

2. Anderson, C. The Long Tail: Why the Future of Business Is Selling Less of More. London: Hachette UK, 2006.

3. “Authenticity under Threat: When Social Media Influencers Need to Go beyond Self-Presentation.”;Audrezet;Journal of Business Research,2018

4. Barta, K. , and N. Andalibi . “Constructing Authenticity on TikTok: Social Norms and Social Support on the ‘Fun’ Platform.” Proceedings of the ACM on Human-Computer Interaction, 5. New York: ACM, 2021.

5. “Repeat-Viewing of Prime-Time TV Series;Barwise;Journal of Advertising Research,1986

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