Pricing for newly-launched experience products: Free trial or not?
Author:
Funder
NSFC
Publisher
Elsevier BV
Subject
Transportation,Business and International Management,Civil and Structural Engineering
Reference33 articles.
1. Competition among supply chains: implications of full returns policy;Ai;Int. J. Prod. Econ.,2012
2. Quality management influences on logistics performance;Anderson;Transp. Res. Part E: Logist. Transp. Rev.,1998
3. Traffic services for vehicles: the process from receiving raw probe data to space-time diagrams and the resulting traffic service;Auer;Front. Eng. Manag.,2017
4. The effects of free sample promotions on incremental brand sales;Bawa;Market. Sci.,2004
5. Duopoly competition in food industry considering corporate social responsibility;Chen;Q. Assur. Saf. Crops Foods,2016
Cited by 25 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Precision marketing for newly-launched products: How to offer free trials to consumers?;Journal of Retailing and Consumer Services;2024-11
2. Freemium design: Optimal tier differentiation models for content platforms;Transportation Research Part E: Logistics and Transportation Review;2024-08
3. Free trial or no free trial: Optimal policy of electronic products with positive and negative network effects;Omega;2024-06
4. Video platforms’ advertising and pricing decisions in the presence of derivative videos;Electronic Commerce Research and Applications;2024-05
5. Impacts of consumer virtual showrooming behavior on manufacturer and retailer strategic decisions in a dual-channel supply chain;European Journal of Operational Research;2024-02
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3