National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference-Reference-Cited by-同舟云学术

National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference

Published:2023-07 Issue: Volume:175 Page:103143
ISSN:1366-5545
Container-title:Transportation Research Part E: Logistics and Transportation Review
language:en
Short-container-title:Transportation Research Part E: Logistics and Transportation Review

Author:

Guo Xiaowei,Zha Yong,Chen Huaping,Liang Liang

Publisher

Elsevier BV

Subject

Transportation,Business and International Management,Civil and Structural Engineering

Reference60 articles.

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