The reinforcing and aversive consequences of customer experience. The role of consumer confusion-Reference-Cited by-同舟云学术

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The reinforcing and aversive consequences of customer experience. The role of consumer confusion

Published:2019-11 Issue: Volume:51 Page:139-151
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Anninou Ioanna,Foxall Gordon R.

Publisher

Elsevier BV

Subject

Marketing

Reference104 articles.

1. Customer experience: creating value through transforming customer journeys;McKinsey&Company,2016

2. Missing data;Allison,2009

3. Consumer confusion: a BPM perspective;Anninou,2015

4. Consumers' self-regulation in a retail environment;Babin;J. Retail.,1995

5. Measuring retail customer experience;Bagdare;Int. J. Retail Distrib. Manag,2013

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