Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust

Author:

Nguyen-Viet BangORCID,Tran Cong Thanh,Ngo Hoa Thi Kim

Funder

Đại học Kinh tế Thành phố Hồ Chí Minh

Publisher

Elsevier BV

Reference103 articles.

1. Corporate social responsibility and patronage intentions: the mediating effect of brand credibility;Abu Zayyad;J. Market. Commun.,2021

2. Determinates of CSR and green purchase intention: mediating role of customer green psychology during COVID-19 pandemic;Ahmad;J. Clean. Prod.,2023

3. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

4. Corporate social responsibility and behavioral intention: the moderator effect of contextual factors;Al Jarah;Soc. Responsib. J.,2017

5. Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage;Alam;International Journal of Corporate Social Responsibility,2021

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