Corporate social responsibility and patronage intentions: The mediating effect of brand credibility-Reference-Cited by-同舟云学术

Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

Published:2020-02-14 Issue:5 Volume:27 Page:510-533
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Abu Zayyad Hala Mohammed¹,Obeidat Zaid Mohammad¹^ORCID,Alshurideh Muhammad Turki¹²^ORCID,Abuhashesh Mohammd³,Maqableh Mahmoud⁴^ORCID,Masa’deh Ra’ed⁴^ORCID

Affiliation:

1. Department of Marketing, School of Business, The University of Jordan, Amman, Jordan

2. Management Department, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirates

3. E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman, Jordan

4. Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordan

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1728565

Reference118 articles.

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2. Corporate social responsibility in Nigerian banking system

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4. Antecedents of brand preference for mobile telecommunications services

5. Anderson, M. A. 2019. “The Business Case for CSR: A Supply Chain Management Strategy.” ProQuest Dissertations and Theses, Capella University. 121. Order No. 13426558. https://search.proquest.com/docview/2185919561?accountid=53260

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