Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition-Reference-Cited by-同舟云学术

Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

Published:2023-12 Issue: Volume:11 Page:100154
ISSN:2666-7843
Container-title:Cleaner and Responsible Consumption
language:en
Short-container-title:Cleaner and Responsible Consumption

Author:

Aschemann-Witzel Jessica^ORCID,Mulders Maartje D.G.H.,Janssen Meike,Perez-Cueto Federico J.A.

Funder

Innovationsfonden

Publisher

Elsevier BV

Subject

Management, Monitoring, Policy and Law,Economics and Econometrics,Social Sciences (miscellaneous),Environmental Science (miscellaneous),Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Environmental Engineering

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5. Plant-based food and protein trend from a business perspective: markets, consumers, and the challenges and opportunities in the future;Aschemann-Witzel;Crit. Rev. Food Sci. Nutr.,2021

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