Political ideology and brand attachment
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference90 articles.
1. “I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion;Aaker;Journal of Consumer Research,2001
2. Forecasting in a polarized era: The time for change model and the 2012 presidential election;Abramowitz;Political Science & Politics,2012
3. Role of relationship norms in processing brand information;Aggarwal;Journal of Consumer Research,2005
4. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;Journal of Consumer Research,2007
Cited by 43 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising;Journal of Advertising;2024-09-09
2. Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles;Australasian Marketing Journal;2024-09-08
3. Party Over Product: People Exaggerate the Influence of Political Cues on Others’ Consumption Preferences;International Journal of Research in Marketing;2024-08
4. The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic;Journal of Retailing;2024-06
5. Leveraging Digital Advertising Platforms for Consumer Research;Journal of Consumer Research;2024-05-15
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3