Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising
Author:
Affiliation:
1. Wayne State University, Detroit, Michigan, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2024.2393708
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3. Bailyn E. 2023. Clickthrough rates (CTR) for organic vs paid search. Accessed October 1 2023. https://firstpagesage.com/reports/clickthrough-rates-ctr-for-organic-vs-paid-search
4. Baluch A. 2023. 60 SEO statistics for 2024. Accessed May 2 2024. https://www.forbes.com/advisor/business/software/seo-statistics
5. Search Engine Optimization: What Drives Organic Traffic to Retail Sites?
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