Search Engine Optimization: What Drives Organic Traffic to Retail Sites?-Reference-Cited by-同舟云学术

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Published:2015-12-10 Issue:1 Volume:25 Page:6-31
ISSN:1058-6407
Container-title:Journal of Economics & Management Strategy
language:en
Short-container-title:Journal of Economics & Management Strategy

Author:

Baye Michael R.¹,De los Santos Babur²,Wildenbeest Matthijs R.³

Affiliation:

1. Department of Business Economics and Public Policy Kelley School of Business, Indiana University Bloomington IN 47405

2. Department of Economics Clemson UniversityClemson SC 29634

3. Department of Business Economics and Public Policy Kelley School of Business Indiana University Bloomington IN 47405

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/jems.12141

Reference32 articles.

1. Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

2. Understanding retail branding: conceptual insights and research priorities

3. The Decomposition of Effects in Path Analysis

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