A short survey on switching costs and dynamic competition-Reference-Cited by-同舟云学术

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A short survey on switching costs and dynamic competition

Published:2015-06 Issue:2 Volume:32 Page:219-222
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Miguel Villas-Boas J.

Publisher

Elsevier BV

Subject

Marketing

Reference46 articles.

1. A note on switching costs and technology choice;Beggs;Journal of Industrial Economics,1989

2. Multi-period competition with switching costs;Beggs;Econometrica,1992

3. A brand's eye view of response segmentation in consumer brand choice behavior;Bucklin;Journal of Marketing Research,1995

4. Small switching costs lead to lower prices;Cabral;Journal of Marketing Research,2009

5. Bertrand supertraps;Cabral;Management Science,2005

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