1. Consumer behavior as risk taking;Bauer,1967
2. Marketing;Berkowitz,1997
3. Convergent and discriminant validation by the multitrait-multimethod matrix;Campbell;Psychol. Bull.,1959
4. Trust in Internet Shopping: A Proposed Model and Measurement Instrument;Cheung,2000
5. Quasi-Experimentation: Design and Analysis Issues for Field Settings;Cook,1979