Affiliation:
1. Chandigarh University, India
2. DAV College, India
3. Graphic Era University (Deemed), India
Abstract
Based on technological acceptance models and perceived risks, this study examines and assesses the variables affecting customer intentions to make online transactions in Indian state Haryana. Three hundred-eight valid responses were obtained from the poll, which was performed online. The Smart PLS 3.0 application and structural equation modeling methods were used to examine the data. The results showed that perceived utility, danger, and simplicity of use all positively affected online purchase intentions. In contrast, perceived risk apprehensions have a detrimental impact on plans to make purchases online. The study focused on how online purchase intentions are impacted by perceived usability, perceived risk, along with perceived ease of use. Future research has to take other factors into account.
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