2000 YILINDAN GÜNÜMÜZE TEKNOLOJİ KABUL MODELİ ÇERÇEVESİNDE ÇEVRİMİÇİ ALIŞVERİŞ PRATİKLERİNİN İNCELENMESİ: BİR SİSTEMATİK LİTERATÜR TARAMASI

Abstract

It is observed that the acceptance of online shopping platforms by consumers has been a topic of great interest for marketing professionals and academic circles. In this context, the present study aims to reveal the national and international studies that examine the online shopping phenomenon within the framework of the technology acceptance model (TAM) using the systematic literature review method and to identify research gaps that can be the subject of future research. According to the research findings, which examine a total of 130 studies identified between 2000 and 2023, the most significant increase in the number of studies that investigate online shopping practices within the scope of TAM occurred between 2019 and 2021. Turkey and the United States are respectively the countries with the highest number of studies conducted in the relevant research area, and according to the type of research, articles are ranked first among the 130 studies. In terms of the themes that frame the studies, determining factors, model development, and validating TAM categories are respectively ranked in the top three. Furthermore, it has been determined that the vast majority of the 130 studies were carried out using quantitative methods.