Identify Customer Element Through Empathy Map and User Persona-Reference-Cited by-同舟云学术

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Identify Customer Element Through Empathy Map and User Persona

Published:2023 Issue: Volume:225 Page:4148-4156
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Sinansari Puti,Salsabila Syauqina Hening,Hanoum Syarifa,Lopatka Agnieszka,Wlodarski Wojciech

Publisher

Elsevier BV

Subject

General Engineering

Reference21 articles.

1. Exploring scale: the advantages of thinking small;Pil;MIT Sloan Management Review,2003

2. Bowie, D., & Buttle, F. (2004). Hospitality marketing: An introduction. Routledge.

3. Understanding success and failure in customer relationship management;King;Industrial Marketing Management,2008

4. Understanding customer relationship management (CRM): People, process and technology;Chen;Business process management journal,2003

5. Designing Personas with Empathy Map;Ferreira;SEKE,2015

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Development of a Framework for Data-Supported Personas;IFIP Advances in Information and Communication Technology;2024

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