1. The elusive silver lining: how we fail to learn from software developments failures;Abdel-Hamid;Sloan Management Review,1990
2. On the design concepts for CRM systems;Ahn;Industrial Management and Data Systems,2003
3. Vicious and virtuous cycles in ERP implementation: a case study of interrelations between critical success factors;Akkermans;European Journal of Information Systems,2002
4. Manage marketing by the customer equity test;Blattberg;Harvard Business Review,1996
5. Exchange and Power in Social Life;Blau,1964