The Effect of Representational UI Design Quality of Mobile Shopping Applications on Users’ Intention to Shop

Author:

Jung Wonjin

Publisher

Elsevier BV

Subject

General Engineering

Reference12 articles.

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2. More about metaphor. In: Ortony A, editor. Metaphor and Thought.;Black,1988

3. Evolution of web site design: implications for medical education on the Internet;Chu;Computer in Biology and Medicine,1998

4. Mental models. In: Posner M1, Editor. Foundations of cognitive science;Johnson-Laird,1989

5. Using metaphor in new brand design;McWilliam;Journal of Marketing Management,1997

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