Using metaphors in new brand design
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1997.9964472
Reference51 articles.
1. London Business School Working Paper Series No. 95–902;Ambler T.,1995
2. On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving
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